Nimsay Montgomery Martinez

Heavy Duty Brands Marketing Manager @Nivel Parts and Manufacturing

Jacksonville, FL, US

I build and manage profitable strategic marketing campaigns which best support the growth of multiple lines of business across four different brands. Each requiring specific and relevant customer experiences based on medium for both B2B and B2C channels. From segmentation promotions, tradeshows, digital presentations, product packaging, to POP; each is design specifically to help them reach and surpass their goals- Plan, develop, manage, execute and measure all marketing campaigns- resulting in a 28% growth over prior year for AUTO and 10% revenue growth for HD, o Of which corporate sales grew 31% over PY thru personalized marketing campaigns and trainings o NPI, 7% and NBD campaigns 10% of business growth- Manage on average 7 to 12 projects, prioritizing based on business opportunities, needs and department goals /deadlines- Utilize and analyze multiple data points such as customer purchasing behavior, product sales reports, and VOC to develop relevant winning campaigns. Collaborate with subject matter experts to ensure campaign success and best opportunities are considered- New product innovation campaigns have archived 23% incremental product sales growth, much of which has also been first in the industry, therefore setting the pace for the market and competitors to follow- Develop and manage annual product marketing calendar, strategies and budget- Implement data driven solution strategies to proactively retain customers and gain new business- Mentor guide team to continue learning and best practices- Manage all logistics to best represent brand at industry tradeshows and customer meetings, to promote brand and educated attendees about products and service offering.

University of North Florida

BS, Communications - Public Relations