Nimmi Jha Jaswal

Senior Product Manager @mrge

Berlin, DE

Working across platform, process, and culture, I lead product initiatives for Yieldkit, a B2B AdTech platform that connects publishers and networks through API-first monetization tools. In addition to overseeing day-to-day product delivery, I’ve contributed to several strategic programs across the organization. Yieldkit Core Platform• Launched upgraded partner APIs and revamped the publisher dashboard to enhance product usability and reduce support dependencies• Conducted client interviews and surveys to identify key friction points and prioritize product improvements• Collaborated with engineering to improve Campaign API performance and latency• Authored and maintained the partner knowledge base on Confluence to support onboarding and reduce repetitive queries (https://yieldkit.wikipage.io) Network Overhaul Project• Partnered with engineering and commercial teams to revamp all network API integrations• Enhanced internal tooling and redirection logic to improve data quality and reduce inefficiencies in campaign delivery• Supported optimization efforts to reduce non-monetised clicks, thereby increasing revenue for lower-performing programs OneCPA Platform Integration• Led the unification of two legacy platforms into a centralized system with modern modules for tracking, billing, and campaign attribution• Aligned product requirements across teams, defined and launched MVP• Managed visibility and progress tracking through JIRA Goals and leadership reports Process Optimization Created JIRA dashboards, release communication workflows, agile ceremonies, JIRA goals setting to improve team coordination and stakeholder visibility DEI Program – BRIDGE: As part of the core team, helped design and launch an internal DEI initiative, conducting needs assessments, organizing inclusive trainings, and implementing tools to track culture sentiment and progress

Shanmugha Arts, Science, Technology and Research Academy

Bachelor of Technology (B.Tech.)

IMI Delhi

Master of Business Administration (M.B.A.), Marketing and Finance