Nimish Kate
Senior Business Intelligence Analyst @ActiveCampaign
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WORK HISTORY
Senior Business Intelligence Analyst @ActiveCampaign
Chicago, IL, US
Led weekly GTM funnel performance meetings with C-suite leaders comparing MTD actuals to monthly plan and forecast driving corrective action.• Architected and scaled end-to-end data infrastructure and executive dashboards supporting GTM, Sales, Marketing and Compensation.• Designed a scalable SQL-based revenue attribution framework to accurately allocate new ARR across direct, partner and self-serve channels improving forecasting accuracy and revenue visibility.• Built global commission calculation architecture tracking rep performance metrics like ACV, monthly quota, avg time to lead, avg days to close, F90 retention to ensure accurate and timely payouts.• Developed an integrated marketing-to-sales top of funnel framework connecting trial activity to pipeline and closed-won deals breaking down silos driving an increase in conversion rate.
EDUCATION
The University of Texas at Austin
Master of Science - MS, Information Science/Studies
University of Pune
Bachelor of Engineering (B.E.), Computer Engineering
SKILLS
ABOUT NIMISH KATE
An avid fan of large amounts of data and its potential to change the world.Currently working with ActiveCampaign to transform the Go-To-Market Strategy with intelligent reporting to drive corrective action.
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