Nilesh Sharma

Marketing Manager @Aavas Financiers Ltd

Jaipur, IN

Planning of ATL & BTL activity of the assigned region.Planning & Executing Marketing Activity Calendar.Competitive tracking analysis & PlanningDefining and managing the brand communication strategy using a variety of mediaOwning the development and messaging of the brand narrativeCreating, executing, and manage marketing programs and campaignsDeveloping promotional campaigns to enhance the products\' brand images to the market and reach the target audience.Determining directive pricing strategies, manage budget allocation and assess ROI for every marketing effort.Manage key brand initiatives, set standards and guidelines, and continuously elevate the brand.Building a brand identity that is clear, distinctive, and compellingNegotiating attractive partnership deals and ensuring mutually beneficial partnership terms that are in line with business objectives and strategyMaintaining and deepening relationships with existing partnersDeveloping metrics to measure ROI from partnerships.Creating yearly Brand activation plan.Building and maintaining a calendar of brand activation events for the teamAnalyzing success of all the campaigns.Educating consumers about the product (through brand activations)Managing brand program launches and serves as cross-functional point-person across marketing, commercial, and creative designTranslating brand elements into plans and Go To Market strategiesAligning the marketing activation around the brand’s direction, choices, and tacticsStrategic tie up with regional activities to promote the brand.Vendor Management.Ideating marketing concept to generate more business from the existing clients.Innovative ideas to increase the brand visibility.Vendor Management managing teams of BTL agencies, Merchandisers, In Shop branding, GSB etc.Competitive tracking, analysis and planning.P&L of all the campaign, ROI calculations.

Model H.Sc

B.Sc

Maharaja Ranjit Singh College of Professional Sciences, Hemkunt Campus, Village Palda, Khandwa Road, Indore-452017

Master of Business Administration - MBA