Rajesh Kumar Singh

Regional Marketing Manager @Aavas Financiers Ltd

Raipur, IN

Heading the Marketing and Branding Department at Aavas Financiers for Chhattisgarh and OdishaMarketing Strategies & Communication: Spearheading the development and execution of marketing strategies, branding, PR, and corporate communications.Marketing Calendar: Preparing and managing the marketing calendar for the region, ensuring alignment with business goals.Budget Utilization: Strategically planning and executing the utilization of marketing budgets across monthly, quarterly, and yearly timelines.ATL/BTL Activities:ATL: Effectively using ATL channels like TV, radio, and newspapers to support brand recall.Media Planning & Buying: Ensuring cost-effective media planning and buying for optimal campaign rates.Campaign Execution: Monitoring and executing campaigns for maximum impact and ROI.BTL: Planning and executing BTL activities tailored to targeted regions, driving lead generation and achieving ROI.Creative Coordination: Collaborating with creative agencies for the development of marketing collateral, outdoor print advertisements, and more.Branch Branding: Ensuring proper branding across branches, including signage and in-branch branding, adhering to established guidelines.Product & Brand Collateral: Developing and managing all product and brand collateral within branches, in coordination with branch teams.New Product Launches & Branch Openings: Actively participating in the planning and execution of pre- and post-launch marketing activities, ensuring successful new product launches and branch openings.Vendor Management: Overseeing vendor management, including negotiation and coordination, to ensure seamless execution of marketing initiatives.Skills: Media Planning, Marketing, Activation, New Ventures Launch, ATL/BTL Marketing, Media Strategy, Branding, POSM, Vendor Management, Vendor Negotiation.

Xavier Institute of Social Service

Post graduate cerificate in General management, Business Administration and Management, General

B.S.K COLLEGE

Bachelor of Commerce - BCom, Business/Commerce, General