Niles Koenigsberg
Marketing Manager @The Idea Marketing Inc
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WORK HISTORY
Marketing Manager @The Idea Marketing Inc
Denver, CO, US
The Idea Marketing is a full-service, award-winning social marketing firm dedicated to developing innovative communication solutions to improve personal and public welfare. Taking a non-traditional approach to behavior change marketing, The Idea Marketing serves and partners with non-profits and government agencies to develop, execute, and manage communications campaigns and projects to inspire positive social changes.In this role, I have organized, collaborated on, and executed an array of behavior change campaigns with Colorado agencies and non-profits, such as the Colorado Department of Public Health and Environment, the Colorado Department of Human Services, the Problem Gambling Coalition of Colorado, and many others. Through these projects, I have supported, guided, and executed many diverse marketing projects, including- Conducting secondary and primary research activities, including qualitative and quantitative research, to develop comprehensive research reports on Colorado audiences- Strategizing, implementing, and refining detailed communication plans to reach priority populations through digital outlets, traditional media, out-of-home placements, and non-traditional marketing tactics- Coordinating innovative social media influencer outreach efforts to spread key messages to audiences through trusted voices within niche communities- Managing and optimizing paid media activities across paid search, interstitials, scrollers, animated GIFs, and more to deliver high click-through rates and actual behavioral changes- Redesigning websites through detail-oriented processes and re-optimizing websites for search engines and WCAG 2.1 level AA conformance standards.
EDUCATION
University of Denver
Bachelor of Arts - BA, Creative Writing, Italian, Marketing
The Umbra Institute
Semester Abroad - Perugia, Italy
ABOUT NILES KOENIGSBERG
If I\'m not creating, then I\'m probably consuming. I\'m driven by a deeply ingrained passion for languages/literature, an enduring lust for knowledge, and an ambitious creative calling. I\'ve built my own house, published many creative works, and never stopped learning. I consider myself to be an innovative author, a collaborative self-starter, and an intensive editor. Give me an objective and I\'ll find the most creative strategy to attain it. Give me a challenge and I\'ll thrive in the consuming adversity. Give me a fish and I\'d eat it in a second.
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