Nicholas S.
Senior Manager, Media Strategy & Planning @CIBC
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WORK HISTORY
Senior Manager, Media Strategy & Planning @CIBC
Toronto, ON, CA
Working across CIBC\'s EDB, Capital Markets, Specialized Segments marketing initiatives, and on Simplii Financial > Connection point between marcom, media agency and in house media teams> Established role of media within campaigns, set the narrative, and ensured strategic alignment from brief to execution> Monitored and maintained timelines and process for the IAT > Competitive Media analysis, evolved to LoB segmentation reporting and reduced delivery timelines through automation to ~1 week from 3 weeks
EDUCATION
University of Toronto
Honours Bachelor of Arts - HBA, Majors: Ethics, Society & Law, and Political Science. Minor: English
St. Michael's College School
High School
ABOUT NICHOLAS S.
With more than a decade of experience, Nik is a marketing and media professional specializing in performance and full funnel strategy. He is well versed in vendor management, has built digital infrastructure projects from the ground up, and has worked with hundreds of projects, mapping and executing strategies. He crafts activations in consideration of the market nuances, audience data, and trends that will drive the most impact with his teams and for his brands. Applying this approach to budgets in the 100s of millions for both global and Canadian brands, he has consistently seen results exceeding benchmarks across all key business metrics. Having led teams with double digit headcount, Nik aims to be a leader as a part of a company that he can dedicate himself to, can learn from, and can grow alongside.
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