Niklas Brenner
Marketing Manager @Squalify
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WORK HISTORY
Marketing Manager @Squalify
Munich, DE
2 : Own the company’s full marketing strategy and daily execution. Manage a €600k annual marketing budget across paid, content, and events. Lead a team of 2 freelancers and 5 agencies (content, SEO, performance, PR). Build and manage the company website (structure, content, and ongoing optimization). Improved core keyword ranking on Google from position 61 → 10 (page 1) within 10 months,increasing daily clicks by 15× and impressions by 5×. Create case studies, whitepapers, one-pagers, and webinar materials for sales and leadnurturing. Filming and editing product videos and demos. Run LinkedIn paid campaigns generating 200+ MQLs within 10 months; top campaignsachieving 0.7–1.1% CTR. Launched a handwritten direct mail campaign to CISOs in DACH, acquiring SQLs at 5×lower cost than other paid channels. Define company messaging and positioning together with the CEO and sales team. Co-design sales decks and enablement materials with the CEO and sales team.
EDUCATION
ESSCA
Master Entrepreneurship
Tecnológico de Monterrey
International Business
Pforzheim University
Bachelor of Applied Science - BASc, International Business
ABOUT NIKLAS BRENNER
Don\'t aim to be the best. Aim to be unforgettable.\" That is the philosophy I actually live by. In a B2B world where everyone is shouting to be \"better\" or \"louder,\" I care about work that is different, useful, and actually sticks in people\'s minds. Back in university, I co-founded a video production business that generated €70k in annual profit. That experience taught me early on to look at the P&L, not just the creative brief.Right now, I’m applying that mindset at Squalify (Cyber Risk Quantification), where I manage the full marketing strategy and a €600k budget. My favorite wins usually come from doing the things others don\'t. For example, when digital channels felt too crowded, I launched a campaign sending handwritten letters to CISOs. It ended up acquiring leads at a 5x lower cost than our paid channels. On the technical side, I executed an SEO strategy that improved our average Google ranking from position 61 to Page 1 in just 10 months. I’m a marketer who loves the data, but I’m a creator at heart. I\'m driven by purpose and sustainable impact, especially when I can support societal and environmental causes. I\'m currently channeling this into a side project that combines AI, travel, and automation. If you care about marketing that is different and stands out, let\'s connect.
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