Nikki Peiffer
Senior Director, Gtm Ctm @The Coca-Cola Company
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WORK HISTORY
Senior Director, Gtm Ctm @The Coca-Cola Company
Provide financial leadership for the company’s North America GTM (Go To Market) and CTM (Cooperative Trade Marketing) processes representing $268 million and $1.3 billion USD respectively in marketing spend annually• Conducted 3-year historical data analysis of GTM Fallout to identify patterns and establish a more reliable Over the Top Adjustment methodology with accuracy results anticipated in mid-2026• Identified gap in GTM forecast visibility and designed new monthly reporting for Brand P&L owners, increasing meeting efficiency by surfacing risks & opportunities at the customer level and shifting conversations from data review to decision-making• Leading a team of 2 high performing KO associates and providing support to the Managed Service Provider’s extended teams
EDUCATION
Darla Moore School of Business at the University of South Carolina
BSBA, Finance & Management
Kennesaw State University - Michael J. Coles College of Business
MBA, International Business
SKILLS
ABOUT NIKKI PEIFFER
I’m a Finance and Commercial leader who thrives at the intersection of financial rigor and commercial strategy — spotting gaps, disrupting outdated processes, and building solutions that actually stick.Over 15 years at The Coca-Cola Company, I’ve managed $1.5B+ in annual marketing spend, re-engineered end-to-end planning processes, and built forecasting models that changed the way leadership made decisions. What drives me is the “why behind the numbers” — not just reporting what happened, but building the tools that help teams get ahead of what’s coming next.Outside of work, seven years volunteering with the Ronald McDonald House and representing Coca-Cola at the One Young World Summit keep me grounded in what purposeful leadership really looks like.After a rewarding chapter in real estate, I’m back in a senior Finance and Commercial leadership role at The Coca-Cola Company — continuing to do the work I love.
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