Nikki Lee

Email Marketing Manager @Janie and Jack

San Francisco, CA, US

Develop and implement email marketing strategies to drive customer engagement and increase conversion rates- Conceptualize, brief, and oversee the development of email content aligned with overall marketing strategy to ensure consistency and brand voice- Manage end-to-end email operations, ensuring timely execution of campaigns by collaborating with cross-functional teams to meet deadlines and deliver successful deployments- Manage a centralized content calendar, communicate promotional offers, and track associated revenue performance to meet business goals- Monitor and analyze email metrics, including open rates, click-through rates, conversions, and unsubscribe rates, to refine and optimize campaigns- Spearhead A/B testing initiatives to apply email best practices, enhance engagement, and identify opportunities to improve conversion rates.

Institute for Production and Recording

Associate of Arts and Sciences (AAS), Entertainment Business