David Éthier

Manager, Crm & Personalization @Janie and Jack

San Francisco, CA, US

Spearheaded the creation of new marketing channels and strategies, including SMS marketing, web push marketing, and digital experimentation, driving enhanced customer engagement and acquisition.In just 9 months, I grew SMS subscribers from 0 to over 50k, generating over $300k/month during the peek season.Developed segmentation and personalization strategy to boost engagement and optimize marketing performance.Oversaw email marketing strategy, managing advanced setups with AMPscript and segmentation with both Data Cloud and SQL.Used a tag manager and coded vanilla JavaScript to implement tags for analytics and third-party integrations, enhancing marketing capabilities.Conducted in-depth analysis of marketing campaign performance, sharing actionable insights and recommendations to drive continuous improvement and maximize ROI.Developed and executed comprehensive testing strategies for marketing campaigns, including subject line optimization, segmentation, new website features, SMS content and more.

Community College of Vermont

Associate of Arts and Sciences (AAS)

Coding Dojo

Web Development Bootcamp

University of Vermont

Bachelor of Arts (B.A.)