Nikki Adkins

Manager, Global Events @Veeam Software

Columbus, OH, US

As Global Events Manager at Veeam, I design and deliver high-impact experiences that drive business growth, strengthen partnerships, and inspire our global community. From global trade shows to sales kickoffs, incentive programs, and flagship conferences, I partner with cross-functional teams and third-party agencies to craft unforgettable events that energize employees, engage customers, and deliver measurable results- Lead global trade shows, flagship conferences, sales kickoffs, and incentive programs, delivering events that scale from 100+ to attendees- Manage third-party agencies, vendors, and internal teams to ensure seamless execution, on-brand delivery, and measurable business impact- Partner with marketing, sales, and product stakeholders to align event strategy with corporate objectives and accelerate pipeline growth- Oversee complex budgets, vendor contracts, and supplier partnerships, driving cost efficiencies while maximizing event ROI- Design and implement innovative engagement programs—including immersive booth activations, curated networking, and recognition initiatives—that boost attendee satisfaction and conversion- Measure and analyze event performance, delivering executive reporting with actionable insights to improve future programs.

Bowling Green State University

Bachelors in Science of Technology, Visual Communication Technology