Nikita Tripathi

Marketing and Creative Strategist @HeadStartt Marketing Inc.

Vancouver, BC, CA

Led content marketing and brand strategy initiatives across multiple client accounts, driving brand visibility, digital engagement, and measurable business growth.Key Achievements: • Developed brand storytelling and campaign messaging strategies, resulting in a 15% increase in brand awareness across key client accounts. • Crafted and optimized website content, improving SEO rankings and generating a 10% lift in organic traffic and conversions. • Planned and executed tailored social media strategies and content calendars for multiple client brands, leading to 10% growth in organic engagement. • Designed high-performing email marketing campaigns, boosting click-through rates by 20–25% and deepening customer relationships. • Created persuasive ad copy for Google Ads and Meta Ads, contributing to a 15% increase in client sales. • Spearheaded the launch of three new client brands, delivering comprehensive go-to-market strategies including brand language, websites, social media presence, and visual merchandising assets. • Directed a cross-functional team of designers, developers, and account managers, overseeing successful brand launches and digital initiatives. • Mentored and managed a team of six creative professionals, fostering talent development and ensuring consistent delivery of high-quality client work.