Nikita Veerabhadraiah
Independent Marketing and Communications Strategist @Studio Eff
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WORK HISTORY
Independent Marketing and Communications Strategist @Studio Eff
Toronto, ON, CA
Led rebranding initiatives for enhanced brand recognition through compelling storytelling and consistent brand messaging. Clients - Philly Living Management, New Arrivals Inc, Snuggle Bug, Earthiest, Whozit- Successfully grew multiple social media channels organically from the ground up to grow the follower base, engagement, and reach. Clients - Hollywood Actor Adrian Grenier’s Earth Speed, Goalcast, Paradigm Studios, Global Warriors, MindHive, New Arrivals inc, Google Play Academy, Unconquered, Zoku- Created content that significantly improved SEO rankings, website traffic, and user engagement. Clients - Amazon, Etoile Boutique, Shopify Apps (Kiwisizing, Tabarnapp, Box Builder) App Browzer, Steel Croissant (Graver Technologies, YesLMS, Fontaine Trailer)- Wrote copy that consistently outperformed industry benchmarks in terms of click-through rates and conversions. Clients - Google Play Academy, Etoile Boutique, Samba Bank, New Arrivals, Bookbound by Bethany Saltman, Unconquered, Zoku.
EDUCATION
Northwestern Inc.
Executive Education, Digital Marketing
Symbiosis Institute Of Media And Communication, Pune
Master of Business Administration (MBA), Communication and Media Studies
SYMBIOSIS INTERNATIONAL UNIVERSITY
Master of Business Administration, Communication, General
Visvesvaraya Technological University
Bachelor of Engineering, Computational Science
NMIT, Bangalore
Bachelor of Engineering (B.E.), Computer Science Engineering
SKILLS
ABOUT NIKITA VEERABHADRAIAH
I’ve built brands and shaped narratives across four continents and nine countries, bringing the perspective of both an agency strategist and an in-house marketer. With 9 years of experience, I’ve built marketing functions from scratch, developed brand systems, and delivered integrated campaigns that drive real results. I’ve grown social media accounts to over 100K followers with 10 %+ engagement, increased referral code usage by 11% in 3 months, and cut CPL by 90% through rigorous A/B testing of creatives and copy. I’ve worked across industries including tech, telecom, real estate, finance, fashion, education, nonprofit, health, and e-commerce, delivering sharp strategy, creative thinking, and human-first storytelling wherever I go. Most recently, I’ve been exploring the future of marketing with AI-powered workflows (think one-woman marketing team plus a few obedient AI agents). I stay ahead of the curve through continuous learning. Most recent - executive education in digital marketing strategies at Kellogg.
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