Nikita Santoki

Digital Marketing Manager @Aan Group

Rajkot, IN

Led digital advertising initiatives, including PPC campaigns, re marketing, anddisplayadvertising, resulting in higher conversions- Developed and implemented email marketing campaigns- Conducted A/B tests and analyzed data to optimize landing pages, increasingconversion rate by35% with lowest cost per result possible- Managed relationships with external vendors and agencies to ensure effective execution ofmarketing initiatives- Stayed updated on industry trends and emerging digital marketing strategiestoenhance overallcampaign performance- 40% of the sales brought though digital sales- Led team of 12 who were into back end sales. Collaborated with content and design team to create engaging content to increase brand awareness.Designs, builds, and maintains social media presence.

North Storm Academy

Diploma of Education

Saurashtra University

Bachelor of Commerce - BCom

JD institute of fashion London

BSC

INIFD

Interior design