Nikita Raskar
Digital Marketing Executive @Brightsea Technology Pvt Ltd
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WORK HISTORY
Digital Marketing Executive @Brightsea Technology Pvt Ltd
Job Description:As a Digital Marketing Executive at BrightSea Technology, I enhance the online presence and visibility of our ERP & HIMS software products. I lead end-to-end digital marketing efforts including strategy, content creation, campaign execution, SEO, and lead generation to drive brand growth and client outreach. Major Responsibilities: Manage social media (Facebook, Instagram, LinkedIn) through regular content planning, posting, and engagement. Write SEO-friendly website content for ERP, HIMS, blogs, and landing pages. Plan and run paid ads, boost posts, and generate qualified leads. Write creative copy, captions, and coordinate with designers and editors. Execute email and WhatsApp marketing for product demos and outreach. Conduct keyword research, SEO optimization, and monitor rankings. Create reels and videos highlighting features, client feedback, and more. Track ad and post performance; share weekly analytics reports. Key Achievements: Successfully promoted Preksha ERP & HIMS with increased demo inquiries. Boosted social media engagement by 80% in just 2 months. Designed complete content calendars, ads, and mailers that improved workflow. Built strong relations with colleges/hospitals through demo campaigns.🧩 Managed digital campaigns with minimal resources, ensuring cost-effective results.
EDUCATION
Savitribai Phule Pune University
Master of Computer Applications - MCA
Savitribai Phule Pune University
Bachelor's degree
ABOUT NIKITA RASKAR
I’m a digital marketing professional with experience in social media marketing, SEO…
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