Nikita Gupta
Communications Manager @Milestone Productions & Pr Pvt. Ltd
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WORK HISTORY
Communications Manager @Milestone Productions & Pr Pvt. Ltd
Pune, IN
At Milestone, I lead the digital marketing team, which includes social media, influencer marketing, performance marketing, design and editing. I manage a team of 12 and oversee brand communication strategy and execution across platforms.During my tenure, I have-Scaled the digital presence of various brands-Led complete brand makeovers and repositioning strategies-Launched new brands from scratch, building their digital identity-Created original IPs (intellectual properties) tailored to brand growthSome of the brands I’ve worked with include Dr. D. Y. Patil Hospital & Medical College, CREDAI Pune, Fat Choy, Hapaa, Masala Mehfil, Narrative, Jubilee, Santé Spa Cuisine, Rare Jewels, Hendrickson, ACPT India and personal branding for leading entrepreneurs.As a team leader, I believe in empathetic, example-driven leadership. I’ve worked with diverse team members across generations and made it a priority to ensure every voice feels safe and supported. Whether it’s encouraging someone to speak up or standing by my team through both wins and setbacks, I lead with a “we’re in this together” mindset.My approach to marketing is rooted in viewer psychology — understanding what captures attention, evokes emotion, and creates connection. From color theory to timing, visual hooks to tone of voice, I design strategies that align with how people truly consume content.I actively integrate AI tools like ChatGPT and visual generation platforms to push creative boundaries and streamline workflows. Whether it\'s troubleshooting design ideas or developing standout concepts for Reels, statics and campaigns — I use AI to help my team explore what\'s possible, not what\'s permissible.Beyond creativity, I’ve also implemented AI into our day-to-day operations - from drafting reports to accelerating internal documentation. This has significantly improved turnaround times and allowed the team to focus more on strategy, storytelling and scaling brands with intention.
EDUCATION
National P.G. College
Bachelor's degree
NAEMD
PGDEM
ABOUT NIKITA GUPTA
I am a Social Media and Content Strategist with a PGDEM in Event Management & PR and a Bachelor\'s degree in Psychology. I have been working in the global digital marketing industry since 2017, and have won the Shorty Award in 2020 for my innovative and engaging campaigns. I have experience in working with diverse clients, such as the Korean entertainment industry, real estate, lifestyle brands, and more. I also host and moderate corporate webinars. I am passionate about creating and delivering high-quality content and experiences that connect and inspire audiences across cultures and platforms. I value collaboration, creativity, and diversity, and I strive to bring these values to every project and team I work with.
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