Niki Proctor
Group Marketing Director @Marlowe Fire & Security
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WORK HISTORY
Group Marketing Director @Marlowe Fire & Security
Manchester, GB
Group Marketing Director at Marlowe Fire & Security Group (part of Marlowe PLC) and exec board member.Devising and executing brand, marketing and communications strategies across 10 trading brands within the Group. Full-spectrum B2B marketing, with B2C e-commerce, marketing automation (introduced Klaviyo) and crisis comms leadership.Performance Highlights• +96% global user growth• +408% YOY user growth by brand• +88% quoted revenue uplift from lead generation• +187% increase in e-commerce revenue• +136% rise in LinkedIn engagement• Winner - Healthcare Security Provider of the Year 2023• Winner - Security Installation Business of the Year 2024• Winner - Inclusive Company of the Year 2024
SKILLS
ABOUT NIKI PROCTOR
Experienced, commercially minded and creative Director of Marketing, Communications & PR who has worked across myriad ownership structures. D2C, B2C, e-commerce and bricks and mortar retail, B2B.Sector knowledge: M&A, Insurance, Healthcare, Fire, Security, Legal, Music, Fashion.Skilled in:Brand Creation, Brand Leadership, Brand Strategy, ABM, RFP/Tenders, Leadership, Marketing Strategy, Motivation, Marketing, PR, Digital Strategy, Proposition Development, Communications, Publicity, Media Relations, Thought Leadership, Social Media, SEO, Email Marketing, MarTech, Automation, CRM, Influencer Outreach, Brand Identity, E-Commerce, Fashion Marketing, Website Design, Customer Service, Writing Winning Awards Submissions and Event Management.Known for:Building a positive and loyal teamLeadershipPositivity, passion and tenacityDriving resultsDelivering on promiseHonestyGetting hands dirtyUnrivalled award winning websites and brands Evidencing ROI
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