Nikhita Anil
Sr Brand Marketing Manager @Niyo Solutions Inc.
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WORK HISTORY
Sr Brand Marketing Manager @Niyo Solutions Inc.
Bengaluru, IN
As someone who’s always had a curious spirit for both travel and fintech, I can’t help but share my passion with others! At Niyo, I’m diving deep into brand-first thinking while shaping our identity and rolling out some exciting financial products that every traveller will love. I love delving into the essence of how Indians travel, uncovering the \'reasons\' and \'methods\' behind our journeys. It’s all about understanding what makes our fellow travellers tick! I have a blast experimenting with social content, especially on LinkedIn and Instagram, where I can be creative and have a little fun. Plus, I’m all about crafting clever strategies to attract new users and teaming up with our growth and content team to keep our customers coming back for more.Let’s keep the adventure alive!
EDUCATION
Delhi University
Bachelor of Arts, Jesus and Mary College, English Language and Literature, General
Bharatiya Vidya Bhavan's - Usha and Lakshmi Mittal Institute Of Management
Post Graduate Diploma, Public Relations, Advertising, Marketing and Event Management
SKILLS
ABOUT NIKHITA ANIL
I still remember my first r work experience at 16, juggling school and figuring out what I wanted to do with my life. By the time I finished undergrad, I’d, and most peers stop at one or two. I wanted to explore, experiment, and find the work that truly excites me. Over time, I realized it’s the intersection of, that keeps me engaged, and that’s exactly what I\'ve been up to over the.With 9+ years of experience across B2B, B2C, and D2C, I specialize in building brands that, and d. My expertise spans, anchored in and.At Niyo, I spearhead brand marketing for India’s leading travel-fintech, driving: • Campaign Impact:+,+ • 2 increase in TOMA • 6 increase in Spont Awareness • 3 increase in Total Awareness • in Instagram engagement rate • in LinkedIn engagement rate with % in impressions • in organic conversionsPreviously at Schbang, I led brand campaigns for marquee clients like, scaling accounts and teams to deliver award-winning work. Honored with + across, and that drove real. •.•.•.
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