Harshna Jain

Growth Marketing Manager @Niyo Solutions Inc.

Optimized customer journeys and lifecycle campaigns, driving a 30% increase in retention and engagement.• Designed and executed monthly data-driven campaigns with measurable KPIs and A/B testing.• Led GTM launches for 3 VASS products, achieving significant growth in product adoption.• Increased organic customer acquisition by 25% through referral programs and targeted initiatives.• Spearheaded Flight and Visa sales campaigns, resulting in a 200% surge in traffic and bookings.• Enhanced app user experiences using Plotline to boost engagement and customer satisfaction.• Collaborated with cross-functional teams (product, marketing, and analytics) to optimize strategies and align objectives.• Utilized analytics to track campaign performance, refine strategies, and deliver actionable insights.• Implemented process improvements and automation, reducing manual workload by 20%.• Managed budgets and resources to ensure cost-effective campaigns and maximize ROI