Nikhil Rai
Senior D2c Manager @Merlin Brands
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WORK HISTORY
Senior D2c Manager @Merlin Brands
Delhi, IN
Scaled revenue from ₹16 Lakhs to ₹2.6 Crores/month in just 1.5 years by implementing data-driven growth strategies across performance marketing, CRO, and customer experience.₹1.2 Crores in sales single day sales campaign with 8X better Roas with brand campaign strategyBuilt and led a cross-functional DTC team, managing marketing, operations, inventory planning, and profitability to ensure sustainable growth at scale.Developed and executed high-performance paid media campaigns across Meta, Google, Amazon, and TikTok, optimizing across funnels and maximizing ROAS.Optimized Shopify store, boosting conversion rates by 65% through UX improvements, funnel analysis, and CRO experiments.Created and scaled prepaid order strategies, increasing prepaid share from 25% to 75%, significantly reducing RTOs and cancellations.
EDUCATION
Guru Gobind Singh Indraprastha University
Bachelor of Business Administration
Central Board of Secondary Education
Senior Secondary Schooling 11th & 12th
ABOUT NIKHIL RAI
As a Paid Ads Expert with over 6+ years of experience, I have managed $50Mn+ in digital…
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