Nigel Dench
Director @Novestrum Ltd
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WORK HISTORY
Director @Novestrum Ltd
At Novestrum, I lead the strategic development and commercial growth of purpose-led consumer brands — from insight to market launch. Our focus is on building ethical, sustainable, and high-performing brands that balance profit with purpose.Most recently, I’ve overseen the creation and rollout of Popcorn Paws — a UK-made, environmentally conscious dog-treat brand championing healthy, functional nutrition for pets. From strategy and formulation to packaging, supply chain and go-to-market execution, I’ve been responsible for bringing the brand to life and into retail.Key Responsibilities & Achievements• Define the long-term vision and strategic roadmap for Novestrum and its portfolio brands.• Lead brand creation from concept through to market launch, aligning with ethical and sustainability principles.• Conduct market and category analysis to inform innovation and commercial strategy.• Develop brand identity, positioning and messaging frameworks for growth.• Oversee go-to-market planning, channel strategy, and pricing architecture.• Manage cross-functional partners across design, production, and distribution.• Drive multi-channel marketing and brand awareness campaigns focused on acquisition and retention.• Champion sustainability and responsible business practices across all brand touchpoints.
EDUCATION
MiniMBA
Executive MBA, Business, Management, Marketing, and Related Support Services
SKILLS
ABOUT NIGEL DENCH
Passionate about sales, marketing and communication. Understanding the business problem…
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