Nidhi Hirawat
Brand Manager @Shopmatic
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WORK HISTORY
Brand Manager @Shopmatic
Bengaluru, IN
Developing and implementing brand positioning and messaging for Shopmatic’s various products and services\\\\nCollaborating with cross-functional teams to ensure brand consistency across all touchpoints, including website, social media, and partnerships\\\\nOrchestrating the creation of marketing assets such as ad campaigns, social media content, and email newsletters that effectively communicate the brand message.\\\\nMonitoring and measuring the effectiveness of branding initiatives through metrics such as brand awareness, engagement, and sentiment\\\\nManaging and overseeing the design and production of brand assets, including logos, visual identities, and creative campaigns\\\\nConducting market research and analysis to identify customer insights and market trends that inform branding decisions\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
EDUCATION
National Institute of Fashion Technology
Master of Fashion Management, Master of Fashion Management
Mod'Art International University, Paris
Luxury Brand Management
ABOUT NIDHI HIRAWAT
Working as a Brand Manager with 7+ years of experience in conceptualizing, executing, and scaling cross-functional marketing programs. Over the years, I have been working with organizations in various industries helping them channel their omnichannel brand communication and optimize for consistent customer experience (CX). • Helped numerous brands with social strategy from conception to execution, assessing user and platform fit, generating insight, and making business recommendations. • Responsible for developing the brand architecture and brand strategy playbook to standardize omnichannel communication. • Leveraged content as a lever to drive reach, engagement, and brand loyalty for clients varying across industries like Fashion & Lifestyle, Healthcare, Tech, SaaS and more. • Helped bridge the gap between internal and external business stakeholders to ensure smooth delivery and operations. Worked with brands like Mamaearth, Milk Basket, Moglix, Shopmatic, Medanta, Voylla, Bodice, Bellora, Ratan Jaipur, Aachho, Narayana Health, and more.
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