Nicoleta Becheanu
Senior Brand Manager @TOMY International
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WORK HISTORY
Senior Brand Manager @TOMY International
Oak Brook, IL
Drive the development, implementation, and management of strategic and tactical marketing programs for key product lines in order to achieve financial growth and profit targets.
EDUCATION
Simplilearn Alumni
Certificate in Digital Media and Marketing
Academia de Studii Economice din București
Masters
Universitatea „Politehnica” din București
Bachelor of Engineering and Automated Systems
SKILLS
ABOUT NICOLETA BECHEANU
Skilled Marketing Leader with 10+ years of experience in brand management and new product development. Proven track record as a cross-functional leader in planning and execution of effective brand strategies and delivering measurable results for the organization. Successful at maximizing sales by managing product launches with focus on enhancing end consumer and retailer brand experience. Result-driven strategic thinker with a career record of surpassing challenging business goals by leveraging strong analytical, interpersonal, communication, and problem-solving skills. My Specialties include:* Product Management & New Product Development * Integrated Marketing Strategy * Cross Functional Team Leadership * P&L, Pricing & Budget * Market Research & Analysis * Forecasting and Inventory management * Sales promotions and programs * Digital marketing * Project management
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