Nicole Preston

WORK HISTORY

EDUCATION

ABOUT NICOLE PRESTON

Strategic, passionate, insight-obsessed and results-driven, I’m a senior marketing leader with 15+ years of experience leading powerhouse brands across telecom, CPG, and multicultural markets. I specialize in turning deep consumer understanding into bold, business-driving strategies—building integrated campaigns that spark engagement and deliver measurable growth. From leading brand evolution for DISH, to launching purpose-driven, award-winning, culturally resonant initiatives for DishLATINO, I bring a consumer-first lens and a deep love for brand building. I’m known for inspiring teams, elevating agency partnerships, and aligning cross-functional stakeholders to move fast and win big, I lead with heart and hustle—and always keep the customer at the center.Being a forward-thinking and impactful leader, I have led initiatives to define and enhance the company\'s market positioning, ensuring a distinct and compelling presence relative to competitors. I am a strategic expert with a keen focus on overseeing the development and execution of integrated marketing campaigns across various channels to drive brand awareness, engagement, and conversion.A few of my career highlights include:• Growth Enhancement: Contributed to and strategized the overall growth of the DishLATINO business to enhance market position by leading brand strategy, P&L management, and team supervision, instilling a sense of unity and direction during organizational restructuring. Led the most innovative DishLATINO product launch in brand history by assessing customer needs and introducing an English as a second language (ESL) channel called “Inglés Para Todos” in 2018.• Key segment Brand Improvement: Helped establish the Latino Center of Excellence at Echostar to elevate brand presence by integrating Hispanic marketing efforts across all brands (DISH, Sling, and Boost Mobile); Revamped the DishLATINO and Boost Mobile brand identities to maintain market relevance with the Hispanic segment by navigating the brands through significant changes, including portfolio optimization, mergers, etc.• Relationship Building (Talent): Cultivated strong 11-year+ relationship with Eugenio Derbez, brand spokesperson for DishLATINO & Boost Mobile, by overseeing and strategically directing his contract renewals, managing all creative productions, securing additional value from him to amplify brand recognition and sales, and maximizing DISH resource allocation.\"Your brand is what other people say about you when you\'re not in the room.\" – Jeff Bezos