Nicole Fiebich
Manager - Wholesale Marketing (Active Channel, Amazon) @adidas
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WORK HISTORY
Manager - Wholesale Marketing (Active Channel, Amazon) @adidas
Portland, OR, US
Creates seasonal marketing and activation plans for the Amazon wholesale business, that delivers YoY growth tied to marketing KPIs. • Drove 54% sales and 83% conversion increase on the adidas Amazon brand store due to implementing a new creative and merchandising strategy. • Works cross functionally and in close co-operation with key account sales, merchandising, operations, and external agency partners. • Owns and executes seasonal account marketing calendar by creating account strategy and activation implementation.• Owns all creative across the amazon brand store and content updates for PDP improvements. • Reviews account buy plans and seasonal priorities to ensure cohesion with larger NAM marketing strategy. • Project manages and briefs all site content into agency partners and manages creative revisions adhering to global toolkit guidelines. • Manages seasonal photoshoots by submitting RFPs, contracts, usage rights, sample orders, and final image selects.
EDUCATION
University of Oregon
Bachelor of Arts (B.A.), Major: Fine/Studio Arts Minor: Multi Media
ArtCenter College of Design
Painting and Drawing
San Francisco Art Institute
Painting and Drawing
Lisio Foundation, Florence Italy
Jacquard Silk Weaving
SKILLS
ABOUT NICOLE FIEBICH
I believe in building brands that resonate with people. Consumer engagement is my foundation for creating influential and action-driven marketing campaigns. I use data-driven research and project management to build plans of action that convert consumer engagement into customer actions. I love building OMNI-centric marketing plans that showcase cohesive branding across the board. My work creates brand experiences, not just ideas.
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