Nicole Dortona
Director of Marketing & Communications @Texas Hemp Business Council
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WORK HISTORY
Director of Marketing & Communications @Texas Hemp Business Council
Austin, TX, US
Leading strategic messaging, public advocacy, and media efforts to protect and advance Texas’ hemp industry.
EDUCATION
The University of Texas at Arlington
Bachelor of Arts (B.A.), Psychology
John Cabot University
Bachelor of Arts (B.A.), Business, Management, Marketing, and Related Support Services
SKILLS
ABOUT NICOLE DORTONA
I’m a cannabis advocate, strategist, and entrepreneur with a decade of experience helping brands grow at the intersection of culture, commerce, and wellness.Currently, I serve as the Director of Marketing & Communications at the Texas Hemp Business Council, where I fight for common-sense cannabis policy and work to protect the future of the hemp industry. I’m also the Co-founder of HIGROOV— a cannabis-infused hydration brand designed for active people who want to hydrate, elevate, and feel good doing it. It’s where plant science meets performance and a little rebellious fun.Before this chapter, I spent over 10 years in e-commerce and digital strategy, using data to scale brands, optimize performance, and craft growth strategies that actually work. I believe in marketing that makes waves—and missions that matter.
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