Nicole Dawson
Digital Account Strategist @David James Group
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WORK HISTORY
Digital Account Strategist @David James Group
Austin, TX, US
Oversee digital advertising strategies that support event promotion, membership growth, and nonprofit fundraising.• Deliver tailored solutions designed to help clients reach their goals and connect with the right audiences.• Collaborate closely with client stakeholders and agency teams to deliver high-performing ads that exceed industry benchmarks.• Continuously optimize campaign performance through data-driven decision making, A/B testing, and ongoing refinement of targeting, messaging, and creative elements.• Monitor and analyze key performance metrics to assess effectiveness, identify opportunities, and provide clear, actionable recommendations.
EDUCATION
California State University-East Bay
Bachelor’s Degree
SKILLS
ABOUT NICOLE DAWSON
Maybe it was destiny. Growing up in the suburbs of Los Angeles, a movie quietly pointed me toward my career.\"Nothing in Common\", starring Tom Hanks and Jackie Gleason, wasn’t exactly a classic, but I watched it every chance I got. The advertising world that it portrayed fascinated me. I knew I wanted in.That curiosity led me to marketing. It may not have the same shine as advertising, but it’s strategic, creative, and constantly evolving—and it’s been a great fit for me. Over the years, I’ve followed marketing across a wide range of roles and industries, building experience wherever opportunity took me.I’ve worked in nonprofit fundraising, agencies, publishing, and corporate environments, with hands-on experience in direct mail, digital and email marketing, web content, CRM data and automation, trade shows, and integrated campaigns. I’ve also taken on freelance content and digital marketing projects, which sharpened my ability to adapt quickly and think from the client’s perspective.With experience across both B2B and B2C, I bring a practical, well-rounded approach to marketing. I focus on clarity, execution, and results—creating campaigns that connect with the right audience and deliver meaningful outcomes.
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