Nicole Barreca Prenger

Media Relations - Lead @Agtech Pr

West Des Moines, IA, US

Build and foster a positive, genuine brand reputation through strategic public relations and integrated communications strategies.•Develop effective media relations strategies and proactively generate compelling stories, including the issuance of news releases, researching story opportunities and cultivating relationships with reporters to expand coverage of clients and their technology, news and impact.•Create and manage client social media campaigns to enhance brand awareness and increase follower engagement.•Support overall brand management by coordinating marketing activities, creative and advertising campaigns, trade shows/events, speaking engagements and podcasts.•Manage content development, including press releases, use cases, digital content, flyers, etc, and collaborate with external partners such as web designers and videographers.•Assist with account management, including budget oversight, KPIs and quarterly metrics reports.•Manage agency staff and seasonal interns. •Actively participate in client meetings and contribute to new business opportunities.

Drake University

Master's Degree, Communication Leadership

Grand View University

Graphic Journalism and Journalism, Minor in Mass Communications