Nicole Alford
Marketing Content Manager Tax & Cama Marketing Manager @CATALIS
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WORK HISTORY
Marketing Content Manager Tax & Cama Marketing Manager @CATALIS
Lead all marketing projects for the Tax & CAMA vertical- Shape and maintain brand voice to ensure all content is consistent and uses the correct tone and voice- Review any external-facing content for consistency- Create and manage content library- Manage content production for a variety of content formats: websites, brochures, product guides, explainer videos, etc- Collaborate with subject matter experts to develop original content that can be repurposed for a variety of formats- Work with and manage key vendor partners, including PR agency, contractors, and printers- Work closely with vertical leaders to create holistic, effective marketing plans- Manage the strategy, planning, and execution of all email campaigns- Create engaging content for various email demand gen and drip campaigns- Analyze, review, and report on the effectiveness of marketing campaigns, content tactics, and overall engagement, to maximize results- Provide voiceover for various marketing projects- Attend conferences/trade shows as needed- Moderate and manage vertical webinars- Edit/write copy for marketing materials as needed.
EDUCATION
The University of Alabama
Bachelor of Arts (BA), Communication (Advertising)
SKILLS
ABOUT NICOLE ALFORD
B2B SaaS marketer with a proven track record of driving growth through strategic content,…
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