Nicole Martin

Digital Marketing Director @White Unicorn Agency

San Antonio, TX, US
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WORK HISTORY

Oct 2020 — Present

Digital Marketing Director @White Unicorn Agency

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Develop and implement multi-channel advertising strategies to boost customer acquisition and optimize lifetime value (LTV). Conduct business audits for growth opportunities and manage over $1 million in monthly Google ad spend, optimizing campaigns for maximum ROI. Provide fractional CMO services, ensuring marketing strategies align with client objectives while maintaining strong client relationships. Lead targeted marketing initiatives across platforms like Google, Meta, and TikTok, driving significant growth. Oversee budget planning and forecasting to ensure effective resource allocation, continuously monitoring performance metrics to refine strategies. Deliver regular performance reports with actionable insights for ongoing improvement.

EDUCATION

N/A

Northwood University

Bachelor’s Degree

ABOUT NICOLE MARTIN

Dynamic and results-oriented digital marketing leader with extensive experience in developing and executing strategic marketing initiatives. Proven expertise in budget forecasting, customer acquisition strategies, and data-driven decision-making to drive growth across multiple digital channels. Passionate about leveraging analytics to optimize performance and achieve business objectives. 15 Years in Digital Marketing Management. 13 Years Paid Search. 8 Years Paid Social.

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