Nicole Sileo
Social Media & Content Marketing Specialist @Goldman Marketing Group
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WORK HISTORY
Social Media & Content Marketing Specialist @Goldman Marketing Group
Oversaw multi-platform social media management for nationally recognized aesthetic medical practices, including leading plastic surgeons, cosmetic dermatologists, and oculoplastic specialists across Instagram, Facebook, LinkedIn, TikTok, and YouTube.Developed and executed comprehensive monthly content calendars tailored to each practice’s clinical focus, brand identity, and strategic objectives.Led the creation of high-impact content including before-and-after transformations, treatment education, physician spotlights, patient testimonials, and practice updates—ensuring alignment with each brand’s tone, visual standards, and regulatory considerations.Managed photo and video shoots, content sourcing, and copy development to deliver visually compelling and brand-consistent marketing assets.Scheduled and published content across multiple channels using tools such as Hootsuite and native platform managers to ensure consistent, timely distribution.Monitored and analyzed social media performance metrics to inform ongoing strategy, optimize content effectiveness, and drive audience growth and engagement.Collaborated on SEO-optimized website content updates and landing pages to support broader marketing initiatives and enhance user experience.Planned and executed targeted email and SMS marketing campaigns via Mailchimp and Stripo to increase patient retention and promote seasonal procedures.Produced and coordinated webinars and virtual events, including presentation development, promotional strategy, and live technical support.Conducted competitive and industry research to stay ahead of emerging trends in healthcare, ensuring content strategies remained innovative and relevant.Worked cross-functionally with internal creative, marketing, and client success teams to ensure brand consistency across all touchpoints.
EDUCATION
Western Connecticut State University
Bachelor of Arts - BA
LIM College
Master of Professional Studies
Springboard
UI/UX Design Certification
ABOUT NICOLE SILEO
With over 8 years of experience as a Social Media Manager in various of industries, I’ve…
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