Nicole Li
Senior Integrated Campaigns Manager @HSBC
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WORK HISTORY
Senior Integrated Campaigns Manager @HSBC
London, GB
Lead full-funnel growth for Wealth products, driving acquisition and engagement through integrated ATL, BTL, and owned channel campaigns.Partner cross-functionally to develop insight-led media and creative strategies, leveraging data and experimentation to optimize the customer journey, improve conversion, and accelerate product growth.
EDUCATION
University of Warwick
Master of Arts (MA), Digital Media and Culture
University Hill Secondary School
High School
Queen Mary University of London
Bachelor of Arts (BA Hons.), English Language and Literature
ABOUT NICOLE LI
With extensive working experience in the media and advertising industry working with high profile clients, I have executed and delivered award winning work in performance media for e-commerce, lead gen and brand management accounts. Throughout my education and working career, I have acquired outstanding analytical and communicative skills; along with strategic communication and strong data analytical skills respectively.Shortlisted for the Drum Search Award in 2020 for the Rising Star Award.
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