Nicole Lee
Senior Director, Digital Marketing @Capitol Music Group
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WORK HISTORY
Senior Director, Digital Marketing @Capitol Music Group
Los Angeles, CA, US
Leading digital marketing strategy for electronic music across Capitol, Astralwerks, and Disorder Records, managing a roster of 15+ active artists including Disclosure, Chris Lake, Becky Hill, Alesso, SG Lewis, Alison Wonderland, and more- Manage $500K+ annual budget across influencer marketing, paid social, CRM, content creation, D2C strategy, and fan acquisition- Drive platform partnerships with Meta, TikTok, Snapchat, and Vevo to secure on-platform placements, original content opportunities, and millions of impressions per campaign- Coordinate release strategy across 10+ cross-functional teams including A&R, marketing, publicity, and business affairs for simultaneous DSP and social rollouts on Spotify, Apple Music, TikTok, and Meta- Directly manage and mentor a digital coordinator across all artist projects
EDUCATION
University of Delaware
Bachelor of Science (B.S.), Marketing
SKILLS
ABOUT NICOLE LEE
Over the last 10 years, I\'ve helped turn dance tracks into cultural moments. From The Chainsmokers\'\"Closer\" to Marshmello\'s \"Happier\" — I build artist brands, grow fandoms, and create engagement at the intersection of data, creativity, and fan culture. As Senior Director of Digital Marketing at Capitol Music Group, I oversee digital strategy across Capitol, Astralwerks, and Disorder Records. Over my 7+ years here, I\'ve worked with 50+ artists including Disclosure, Chris Lake, ILLENIUM, Marshmello, Becky Hill, Alesso, ZHU, Dillon Francis, Alison Wonderland, The Chainsmokers, Meduza and more. Specialties: influencer marketing, paid social, DSP strategy, D2C, content, and cross-functional campaign execution at scale.
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