Nicole George
Executive Creative Director @Steam Whistle Brewing
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WORK HISTORY
Executive Creative Director @Steam Whistle Brewing
EDUCATION
St. Lawrence College
Graphic Design
ABOUT NICOLE GEORGE
Strategic multidisciplinary Creative leader with a passion for design, innovation, and highly functional teams with healthy morale. My formula for a happy and productive workplace has always been ‘create cool & beautiful things while breaking the limits, not your people, enjoy the process and don\'t be a jerk’. Over the past 17 years, I’ve had the pleasure of working with incredibly talented Creatives & Marketers and exciting partnerships with brands such as K-way, Riedel and HBC Stripes. As a Creative Director, I have worked on branding throughout the alcohol, cannabis, and food industries, as well as the healthcare & educational services sector. My career has allowed me to have experience in print, digital, packaging, brand, interior, wearables, and industrial design, as well as given me the opportunity to collaborate with talented developers, photographers, animators, and videographers. I’ve led creative for numerous brand launches throughout the Canadian Market and, most recently, a large-scale nationwide brand refresh.I value building strong relationships, fostering trust, and ensuring the success of projects while encouraging & motivating my team to step out of the status quo, take risks and push the limits to achieve greatness.
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