Nicolas Herranz
Director, Global Smb Head of Franchise & Partnerships @Worldpay
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WORK HISTORY
Director, Global Smb Head of Franchise & Partnerships @Worldpay
London, GB
Built a new department from the ground up to target non-integrated partners and the UK franchise market, aligning cross-functional teams across sales, product, legal, and marketing.Developed and implemented lead generation strategies via aggregators and digital channels.Secured $1M in internal funding to upgrade CRM and backend systems for franchise compliance.Defined product requirements and onboarding processes to scale partner operations.Led a team of 8 sales professionals, deploying a commercial strategy that generated £50M in contract value over three years.Key Achievements:Delivered 197% of commercial targets.Launched a scalable partner model supporting growth across UK and European markets.Created a new industrialized department to support franchisors and non-integrated partners.
EDUCATION
University Aix Marseille 2
Master degree in banking and financial econometrics , Statistician- Economist
SKILLS
ABOUT NICOLAS HERRANZ
Strategic partnerships and business development leader with 20 years of experience in fintech, payments, and banking. I specialize in building and scaling commercial functions, launching new market propositions, and driving revenue growth across Europe.At Worldpay, I built a franchise-focused partnership division from the ground up. I led lead generation through digital channels and aggregators, and developed a scalable model for non-integrated partnerships.My career spans founding a payments consultancy, leading enterprise sales across Europe, building payment infrastructure for high-growth e-commerce platforms, and driving commercial success in the SME market. I’ve consistently delivered results by combining strategic vision with operational execution.Key strengths:Strategic partnerships & ecosystem developmentCommercial strategy & go-to-market executionDigital lead generation & aggregator channelsFranchise & non-integrated partner modelsSME market development & scalingCross-functional team leadershipI’m passionate about unlocking growth through collaboration, innovation, and data-driven decision-making.
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