Nicolas Dayez
Responsable Marketing @Oversoc
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WORK HISTORY
Responsable Marketing @Oversoc
Lille, FR
Construire une stratégie d\'Inbound Marketing, un calendrier éditorial et piloter son exécution - Concevoir et mettre en œuvre des campagnes marketing - Travailler avec les partenaires commerciaux dans la création commune de contenu marketing / événements… - Préparer des évènements externes et digitaux : salons, événements, webinaires … - Piloter la stratégie de création de contenus : use cases, articles, livres blancs, guides… - Améliorer le référencement et le trafic du site…
ABOUT NICOLAS DAYEZ
SEO consultant specialised in organic traffic generation, I help companies to accelerate their growth on the web and their visibility on search engines. I am involved on the whole acquisition chain and in particular - Technical and semantic SEO audit - Implementation of an on-site and off-site optimisation strategy - Positioning strategy (messages, priority targets, acquisition channels)- Website redesign and migration - Writing landing pages and blog posts (structure, content)- Copywriting, content strategy and editorial planning: writing blog articles, case studies, white papers My strongest specialties are - SEO strategy - Web writing - Project management ⏩My methodology is based on: Analysis - Structure - Profitability - Performance - ROI - Training - Transparency And as real life is not on LinkedIn, as the only thing I\'m interested in is professional human relations, as I love to chat over a coffee, the best thing would be for the two of us to enjoy it on the terrace of a café. or on video. We\'ll exchange dopamine, oxytocin and serotonin, those altruistic substances that make us social beings.
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