Nicola Crowther
Senior Global Brand Partnerships Manager @HSBC
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WORK HISTORY
Senior Global Brand Partnerships Manager @HSBC
Highly experienced and passionate sport sponsorship / brand partnership expert. Confident communicator with all stakeholders. Multi-year experience working for one of the world’s largest financial organisations in a Global team to negotiate and activate with sports rights holders such as AELTC/Wimbledon, PGA Tour, The R&A, DP World Tour. Commensurate negotiator having led multiple high value sponsorship negotiations on behalf of one of the world’s leading international banks. Strong and demonstrable expertise in Comms and content. 18 years experience working for a global team with strong agency management skills and proven ability to lead multi-market, multi agency teams. Experienced working with global talent. Lead for HSBC’s Global golf programme for +10 years with strong stakeholder relationships at all levels within the game. On the ground experience in markets such as UAE, China, Singapore, US.
EDUCATION
Royal Holloway, University of London
French & Management Studies
ABOUT NICOLA CROWTHER
Highly experienced and passionate sport sponsorship / brand partnership expert. Confident communicator with all stakeholders. Multi-year experience working for one of the world’s largest financial organisations in a Global team to negotiate and activate with sports rights holders such as AELTC/Wimbledon, PGA Tour, The R&A, DP World Tour. Commensurate negotiator having led multiple high value sponsorship negotiations on behalf of one of the world’s leading international banks. Strong and demonstrable expertise in Comms and content. 18 years experience working for a global team with strong agency management skills and proven ability to lead multi-market, multi agency teams. Experienced working with global talent. Lead for HSBC’s Global golf programme for +10 years with strong stakeholder relationships at all levels within the game. On the ground experience in markets such as UAE, China, Singapore, US.
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