Nicky B.

Head of Marketing @Genius Boards

Genius Boards, part of the Constançon Group, provides governance and board evaluation solutions to help corporate leadership teams enhance governance effectiveness.Provide strategic marketing leadership across governance, CPD product development, and executive engagement, working directly with the CEO to shape business strategy, market positioning, and organisational growth- Leading the design and development of CPD-accredited board training courses that equip directors and governance professionals with practical tools to drive behavioural change and improve board effectiveness- Collaborating cross-functionally to ensure training initiatives align with broader organisational goals around culture, accountability, and performance- Partnering with the CEO on strategic planning, product roadmap development, and audience positioning to expand market share and professional recognition- Repositioned Genius Boards as a thought leader in governance and board evaluation through integrated digital campaigns and content-led strategy- Spearheaded the launch of a new website and marketing automation initiatives, increasing traffic by 30% and social engagement by 70%- Delivered targeted webinars and thought leadership content to grow brand awareness and generate a 30% increase in qualified leads- Built strategic partnerships with governance software providers and professional bodies to expand market reach and industry credibility.