Nick Ferman

Pr Director, North Europe @EssilorLuxottica

London, GB

PR Director for a global leader in the design, manufacture, and distribution of eyewear and ophthalmic lenses. Brands include Ray-Ban, Oakley, Persol, Sunglass Hut, Oliver PeoplesSteering all PR and influencer marketing activities across North Europe for the company\'s vast frame, retail, and lens brand portfolio through an optimised mix of digital and physical activations.Key Achievements:Masterminded and delivered a best-in-class music programme for Ray-Ban; this comprised of 3 sold out nights, and a takeover of the well-known music festival ‘All Points East’ in London’s East End.Pioneered the 1st high-profile influencer programme for Varilux (a proprietary lens brand), featuring celebrity presenter Gary Lineker.Scouted and onboarded specialised PR agencies, following a $50 billion merger between Luxottica and Essilor.Facilitated the emergence of a new manager into the organisation, by guiding the new manager in delivering a successful influencer programme for international retailer Sunglass Hut.