Nick Thornhill
Direct and Partnerships Director @Hiscox
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WORK HISTORY
Direct and Partnerships Director @Hiscox
SKILLS
ABOUT NICK THORNHILL
An Exec leader with over 20 years’ commercial experience, specialising in revenue growth through direct to consumer and digital channels. A customer champion, skilled in strategy, distribution and marketing, helping businesses in defining customer & digital strategy. Own P & Ls and lead customer, marketing, digital/e-commerce & transformation teams, with a proven track record of developing rich customer experiences, that deliver growth and business value.I am passionate about leveraging customer and data insights and technology, to develop Direct to Consumer journeys and channels, and define strategies that help accelerate companies’ digital offering and proposition. As a leader, I look to lead teams via a positive collaborative approach, establish strong team bonds and foster positivity and autonomy, to enable fulfilment of potential and delivery of results.With Executive Board experience, I have established leading digital and e-commerce channels, delivered growth, managed large-scale change and relished many other business challenges.KEY ACHIEVEMENTS:• Led digital strategy and transformation for businesses that became marketing leading for online journeys, conversion and customer reviews, to establish revenue channels of up £85m.• Increased incremental revenue 7x to £63m within 3 years for an online business.• Launched, marketed and optimised a new website for a large corporate, to establish a new £32m per annum sales channel.• Delivered £3.5m expense saving for a business via delivery of digital platforms.SECTOR EXPERIENCE:• Financial Services: Insurance – Motor/Home/Pet/Travel• Lifestyle: Entertainment – Live music/sporting event ticketing/12 global markets.• Utilities: Energy – Gas/Electricity/SME market• Travel: Airline – Full service carrier/low cost airline/European marketsKEY COMPENTENCIES:• Defining and owning Digital and e-commerce channel strategy.• Marketing I Digital Marketing I Digital Transformation I CRM• Brand, Product, Proposition development and Conversion optimisation.• P&L | Budget Ownership | Expense Management.• Building, leading, developing and managing teams and strategies.• Navigating change and ambiguity and connecting the dots • Developing Partnerships | Agency Relationships | Stakeholder Management
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