Nick Solander

Campaign Operations Associate @Informa TechTarget

Newton, MA, US

Partner with global sales, marketing, and product teams (NA, EMEA, APAC) to execute go-to-market campaigns, aligning messaging with commercial goals. Manage a queue with North America, EMEA & APAC sales groups via Zendesk. Analyze KPIs and campaign performance metrics to inform strategic decisions, improve lead lifecyclemanagement, and drive revenue growth. Develop sales enablement collateral, and digital content (web copy, landing pages, content hubs) to enhancecustomer engagement and adoption, alongside A/B testing for banner ad creatives. Maintain up-to-date knowledge on a wide variety of Brand products and document internal processes.

Quincy High School

Information Technology

Bridgewater State University

Bachelor's degree, Management Concentrations in Information Systems and Marketing