Nick Sakkis

Marketing Director @SecurityNational Mortgage Company

Tampa, FL, US

As the CRM Director at SecurityNational Mortgage, my role involves developing and implementing marketing strategies to enhance digital relationships through our CRM platform. I focus on driving user adoption, managing multi-channel marketing campaigns, and establishing a comprehensive training ecosystem. My expertise in database management and list segmentation is key to the effectiveness of the marketing content and funnels created in the CRM.Key Responsibilities:Developing a CRM strategy to increase audience engagement and improve brand experiences.Creating a branded SNMC CRM training library, highlighting platform tools, marketing channels, and content for sales field use.Defining database list segmentation for targeted marketing campaigns, offering guidance on communications that drive results for our CRM user base and the SNMC brand.Analyzing CRM data and trends to identify opportunities for process improvements and revenue growth.Collaborating with departments like marketing, sales, recruiting, and customer service to ensure a seamless flow of customer information and experience.Establishing and monitoring key performance indicators (KPIs) for CRM initiatives, content, and campaigns, providing data-driven recommendations for improvements.Developing CRM user feedback mechanisms to gather insights and implement system changes accordingly.Creating documented CRM administrative processes and policies to onboard and train future team members.Staying updated with industry best practices and emerging technologies.With a strong background in CRM systems and marketing strategies, informed by an understanding of the real estate and mortgage finance industry, my aim is to achieve higher customer retention rates, increase referral partner value, and streamline communication processes at SecurityNational Mortgage.

Hillsborough College

Business