Nick Martin
Social Media Marketing Manager @Tipalti
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WORK HISTORY
Social Media Marketing Manager @Tipalti
Brought in to build the social media strategy and employee advocacy programs from the ground up.In 2024, I- Launched the Social Selling Program - onboarding and educating the Sales & Alliances teams- Launched the Exec Social Program and expanded it to include SME\'s across the org- Built organic social into a top driver for hiring new talent- Doubled our social media following growth rate- Regularly A/B tested content to find efficiencies- Identified and developed processes to improve cross-team efficiencyIn 2023, I- Integrated social across the marketing team and the broader organization- Improved cross-functional content publishing processes- Aligned other team\'s KPIs with social marketing programs- Grew brand awareness, engagement, and clicks on social media (+13%,+57%,+78% YoY)- Grew engagement rate to 6.4%- Launched paid social programs- Introduced internal social media best practice coaching- Went through RFP process to select PR Agency of choiceHave questions? Just ask! My DMs are open.
EDUCATION
Capilano University
BBA - International Business Focus, International Business
SKILLS
ABOUT NICK MARTIN
I’m a Social Media Marketing Manager with a focus on driving engagement and growth through data-driven strategies, executive social media, and employee advocacy. With a background in scaling social media initiatives for late-stage startups, I specialize in building and optimizing social programs that resonate with target audiences and amplify brand presence. At Tipalti, I oversee our Social Media Strategy, helping align content across teams and ensure it drives measurable results. My work spans from organic social to paid media, executing campaigns that bolster brand awareness, attract talent, and build lasting customer relationships. I also lead the charge on employee advocacy programs and social selling initiatives, empowering sales teams to leverage social media for deeper customer connections and higher engagement. Throughout my career, I\'ve always prioritized collaboration across marketing, sales, and leadership teams, ensuring that every piece of content speaks to our audience\'s needs and pain points. I thrive on making complex topics relatable and driving measurable ROI through social platforms. Outside of work, I’m passionate about community-building and actively mentor individuals in best practices around social media management, content strategy, and digital marketing analytics. Let\'s connect if you’re looking for insights on creating social strategies that drive growth and engagement!
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