Nick Lammert
Sr Brand Technical Sales Specialist Lead and Trainer @IBM
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WORK HISTORY
Sr Brand Technical Sales Specialist Lead and Trainer @IBM
US
As a Brand Technical Sales Specialist (BTSS), I serve as a trusted technical advisor and hands-on sales practitioner across a defined set of focus products. I blend deep product expertise with strong commercial acumen to create demand, design and demonstrate solutions, and advance opportunities from discovery through close.I partner closely with clients and Business Partners to demonstrate measurable business value through experiential technical proofs, including POCs, trials, and live demos. I lead use-case and product-level conversations, articulate competitive differentiation, and collaborate with sellers and specialists to remove technical or commercial blockers that slow deal progression.In this hybrid technical and sales role, I support a broad client base within the Select Territory segment, owning opportunity identification, technical qualification, and progression through hands-on sales motions. My focus is improving win rates and deal velocity by pairing product mastery with practical technical validation, primarily through Business Partners, while also simplifying execution by directly processing low-complexity ecommerce transactions when appropriate.Beyond direct selling, I actively support enablement and team development by leading weekly sessions on high-performing email campaigns, cold calling best practices with live role plays, full sales cycle strategies, and navigating company culture and internal influence.I bring deep expertise in DNS, Hybrid Cloud Mesh, and modern network automation, consistently connecting technical capabilities to customer outcomes. I maintain strong competitive insight and ecosystem awareness to deliver high-quality proposals that accelerate client success and drive sustainable revenue growth.Let’s connect if you’re passionate about building strong teams, driving real revenue, and leading with purpose in tech sales.
EDUCATION
Seminole State College of Florida
Associate's degree, Business Administration and Management, General
ABOUT NICK LAMMERT
Sales is an art form — and I live to teach it.I’m a Sales Enablement leader and former Sales Director with deep experience building, coaching, and scaling high-performing outbound teams across SaaS and tech startups. My passion is helping reps become great — not just by hitting quota, but by mastering their craft, learning to think like strategists, and developing confidence they carry into every conversation.I don’t just manage pipelines — I develop people.My leadership style is rooted in servant leadership, creative enablement, and team-wide empowerment. I lead with empathy, energy, and execution, building fun, inclusive sales cultures where people love to show up, feel stretched (in a good way), and grow into their full potential.I’ve helped build outbound programs from scratch, trained reps on full-funnel sales motions, implemented enablement playbooks, and partnered cross-functionally with Marketing, Product, and CS to align messaging and drive pipeline velocity. Whether it’s a seed-stage startup or a scaling SaaS org, I bring structure, vision, and energy to the sales floor — virtual or otherwise.What I’m looking for:A remote-first company that values enablement, champions creativity, and wants a culture-first leader who doesn’t just manage reps… but transforms them. Key Strengths Outbound Strategy & Playbuilding Team Coaching, Development & Sales Mentorship Sales Enablement Leadership & Program Design SDR/BDR Org Scaling & Management Culture Building & Leadership Communication Cross-Functional Alignment (Product, Marketing, CS) High-Energy Remote Leadership & People Enablement SaaS & Tech Sales — Startups to EnterpriseIf you\'re building a team that values creativity, confidence, and culture in sales — I’d love to connect.
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