Nick Keegan
Fundraising and Marketing Manager @Wensleydale Railway
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WORK HISTORY
Fundraising and Marketing Manager @Wensleydale Railway
Leeming Bar, GB
The role started out as part-time and fundraising-only. It has evolved into full-time, incorporating both marketing and fundraising disciplines. I’m currently predominantly tasked with focusing on marketing, sales, advertising & comms related activities to improve brand awareness and increase revenue from events and ticket sales. I manage all social media channels & content, website content, press releases and media relations. Fundraising responsibilities include:• Developing, managing and promoting fundraising Appeals raised to-date).• Cultivating and managing Donor Relations.• Promoting and developing the charitable Trust’s Membership Scheme and increasing member numbers.• Managing and promoting Individual Giving and Digital Giving.• Managing, promoting and developing Major Giving. • Seeking Trusts and Foundations funding opportunities.• Developing and promoting Legacy Giving.Marketing responsibilities include:• Managing all social media channels and website content to drive events & ticket sales.• Producing and managing all social media content including photography, video & written content.• Engaging and interacting with social media audiences including responding to comments and enquiries.• Writing & proofreading content and sourcing images for marketing collateral, articles, newsletters, promotional literature.• Designing and producing printed marketing collateral (e.g. trifold leaflets, flyers, posters, vouchers).• Designing and producing digital marketing graphics (for social media and website use).• Writing and issuing press releases (79 produced to-date).• Managing and cultivating working relationships with local, national & specialist media outlets.• Identifying advertising opportunities and preparing supporting material.• Ensuring website content is up-to-date and relevant.
EDUCATION
University of Sunderland
MSc., Quality Management
SKILLS
ABOUT NICK KEEGAN
I am a Fundraising, Marketing & Business Improvement specialist, experienced in delivering business improvements and increasing funding for small & medium sized organisations.My work at Wensleydale Railway includes leading marketing & fundraising activities. I’m currently tasked with focusing on marketing, sales, advertising & comms related activities to improve brand awareness and increase revenue from events & ticket sales. I manage all social media channels & content, website content, press releases and media relations. I manage donor relations and lead fundraising activities.Working at Kianh Foundation, I provided strategic direction and led the organisation out of financial collapse and into profitability. I managed and secured £2 million + in funding and set the organisation on a trajectory for growth and service expansion, culminating in the construction & operation of a custom-designed school for 100 special-needs children.As Director of Finance and Fundraising at Kianh Foundation, I reviewed business operations & strategy in light of 2020 covid challenges. I produced a revised strategic plan and financing strategy, identified cost-savings & income-generating opportunities and directed & led improvement actions.I am a natural problem-solver with an enquiring & analytical mind and I’m passionate about seeking business improvement opportunities. I have extensive experience of writing funding applications, budgets and reports. In addition, I have a successful track record in researching, identifying and securing funding from sources including charitable foundations, trusts, family offices, corporate and high value individuals.Key to my successes for Kianh Foundation was my continuous improvement mind-set and the delivery and execution of effective strategy & planning leading to significant improvement, growth and increased profitability. Key Skills:• Strategic Planning & Strategic Management• Business Planning & Action Planning• Project Planning & Project Management• Business Development & Change Management• Continuous Improvement & Quality Management• Fundraising & Fundraising Strategy• Funding Research• Grant Writing• Donor Solicitation• Donor Cultivation & Relations (Major Donors, Trusts & Foundations, Corporate, Individual, HNWI)• Financial Management & Financial Accounting• Financial Strategy• Organisational Leadership and People & Team Management• Digital & Social Media (Marketing, Strategy & Content)I love all things railway and train related. I’m a member and volunteer at Tanfield Railway and Wensleydale Railway.
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