Nick Bardsley
Digital Marketing Director @Black Lab
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WORK HISTORY
Digital Marketing Director @Black Lab
Leeds, GB
At Black Lab, we’re not your run-of-the-mill marketing agency. We’re the digital marketing changemakers who are dedicated to getting your brand in front of the right customers, while delivering solid returns on your investment. We’re all about crafting tailored strategies that fit your unique business needs. With years of experience in Pay-Per-Click (PPC), Search Engine Optimization (SEO), Web Design, UX and Development, and Paid Social, we’re continuously evolving our approach to drive impactful online traffic and supercharge the marketing performance of our clients.
ABOUT NICK BARDSLEY
When I\'m not immersed in PPC and agency management, you can find me indulging my passion for cars and Formula 1. The automotive world is a passion of mine (after family of course,) and it\'s no secret that the Autotrader app on my phone gets a lot of attention! It seems very apt (and lucky) that I also get to apply my skills for our automotive clients too. At Black Lab, I work across all of our PPC accounts, ensuring they are guided in the right direction to achieve optimal results. With more than two decades of experience in PPC, I have developed a deep understanding of ad platforms and the intricacies of driving successful campaigns. More recently, I have enjoyed delving into their unique business models and challenges of our Automotive, Agricultural, ECommerce, Manufacturing and Finance clients, and devising tailored solutions that drive improvement. PPC, in particular, captivates me with its measurable outcomes and ever-evolving landscape, ensuring that no two days are ever the same. I suppose that’s why I have worked in this industry for so long. Of particular note is our work with automotive. Having successfully partnered with brands such as AvailableCar, DSG Group and Aston Barclay, we have gained valuable insights into consumer behaviour in the car market, and a unique ability to see the industry from various angles which is why more automotive dealers are partnering with us.At Black Lab, co-directing with James is a fulfilling experience. We take pride in crafting our approach to client relationships, operational methodologies, and project selection. Our high-performing team constantly pushes the boundaries of knowledge and expertise, allowing us to take on exciting projects and build meaningful connections with clients and partners alike.When you work with us you can expect- Insights you’ve never had from places you’ve never thought of looking, that will transform your digital marketing- An extension of your team - from delivering the work to water cooler chat - Authenticity in every interaction - no fluff or BS- Upskilling and expertise sharing - we want to empower you too- More creative and thinking time - we can share the load so you’re not bogged down in data - Change, growth and elevation in marketing and lead generation - we’re not called the digital changemakers for nothing!Our team at Black Lab brings over 50+ years of collective automotive experience, having worked with a variety of automotive brands across verticals like car finance, automotive insurance, car dealerships, OEMs, and more.
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