Nichola T.
Digital Pr Strategist @Reachology
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WORK HISTORY
Digital Pr Strategist @Reachology
Digital PR strategist at a budding agency start-up, managing a range of diverse clients throughout all aspects of PR strategy and execution- Developing and implementing comprehensive digital PR strategies to increase brand visibility and authority in niche industries- Conceptualising, commissioning and executing digital PR content tailored to a wide range of high-quality outlets- Writing compelling, persuasive pitches, customised for specific outlets, to ensure maximum uptake and coverage from handpicked, highly relevant media contacts- Conducting thorough analysis of both client and competitor backlink profiles, identifying outreach opportunities to build domain authority and improve SEO rankings- Ensuring strategies adhere to best practices and align with evolving industry trends- Managing ongoing outreach efforts, cultivating strong media relationships and leveraging data to refine campaign strategies for continued success- Reporting on campaign performance, including impact on SEO and GEO- Building ground-up processes to enable a brand new agency to work efficiently.
EDUCATION
Nottingham Trent University
Bachelor of Arts (B.A.), English Literature with Film and Television Studies
Nottingham Trent University
PGCE (Cert Ed.) in Post-Compulsory Education and Training (English and Literacy Specialism), Adult and Continuing Education and Teaching
Nottingham Trent University
MA Ed, Education
SKILLS
ABOUT NICHOLA T.
Digital PR Strategist at Reachology.I hold a BA in English Literature (with Film and Television Studies) and MA in Education from NTU. I pivoted into PR later in life after starting out in the Education field, but have found fun ways to leverage my teaching skills (as well as newer ones I’ve learned) to achieve great results for my clients. I love to learn and evolve, which is part of why I love working in a dynamic and ever-changing industry. Outside work, I’m a voracious and passionate reader, a Fantasy Premier League player and a cross-stitcher, among other hobbies… and fair warning: I will bore you about my three beloved cats given half a chance!
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