Nicholas Kelly

Strategic Communications Manager @Contractor+

CAMPAIGN DEVELOPMENT & EXECUTION: Created overarching strategic plans integrating media relations and digital platforms, designed both external and internal PR campaigns to highlight organizational value propositions. Used and trained spokespeople on messaging points to support campaign objectives. Developed benchmarks and KPIs to execute long-term organizational plans. Generated stakeholder reports communicating metrics and campaign effectiveness. Established blueprints across multiple industries to create replicable campaigns in the future to convey industry value. Example: Demonstrated value of the frozen food industry through creative, consistent messaging and activations emphasizing the quality, convenience, and safety of frozen food products. EXECUTIVE COACHING & CHANGE MANAGEMENT: Led and facilitated all aspects of media and executive coaching initiatives, including producing executive media training programs for senior executives. Example: Created a TED talk-like event based on stakeholder value survey results to launch change management initiatives emphasizing organizational value to empower employees with messages to socialize the value of an obscure, complicated government agency.STAKEHOLDER MANAGEMENT: Solicited information from SMEs and translated technical information into consumer-friendly communications. Example: Served as both Liaison and Ambassador working with area Main Street organizations to communicate needs of local businesses impacted by a major construction project to local community officials and residents. MEDIA RELATIONS & BRAND MANAGEMENT: Conducted in-depth market research to identify target audiences and trends, translating business goals into effective media strategies. Developed and maintained proactive relationships with national, regional, and local media to promote and advance key categories in the CPG and public service sectors across an array of outlets.