Wilkinson
Head of Brand @Rift Group
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WORK HISTORY
Head of Brand @Rift Group
Responsible for overseeing brand development, ensuring consistency across all channels, and leading a team to bring innovative and customer-centric campaigns to life. Defining and implementing a comprehensive brand and content strategy based on data-driven insights.Leading ongoing brand positioning initiatives, ensuring learnings are effectively applied across campaigns.Acting as the brand guardian, overseeing guidelines and ensuring consistency in tone, identity, and creative execution.Developing toolkits for brand positioning, creative direction, and customer experience to ensure clarity and effectiveness.Overseeing the development of customer personas and brand architecture, aligning individual products and channels within the broader brand strategy.Collaborating with external agencies and internal teams to elevate creative output and campaign effectiveness.Leading multi-channel brand campaigns across PR, press, radio, content and social media.Driving strategic above-the-line marketing efforts, overseeing agency partnerships and performance measurement.Managing the content and social strategy, ensuring alignment with broader marketing objectives and maximising ROI.Leveraging customer insights, segmentation, and journey mapping to enhance engagement and conversion.Owning the creative approval process, ensuring all outputs align with brand standards and business goals.Developing KPIs and benchmarks to measure brand and creative performance.Leading quarterly forecasting, ensuring alignment between brand initiatives and broader marketing plans.Monitoring campaign impact, providing data-driven recommendations to optimize performance.Supporting and mentor the brand and content team, fostering growth and development.Building strong relationships with key stakeholders across the business to ensure brand initiatives align with overall business objectives.
EDUCATION
University of Kent
English and Philosopy BA (Hons)
SKILLS
ABOUT WILKINSON
Pleased to meet you! I am an award-winning branding, marketing and communication…
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